A lot of industries slowed down after the recession of 2008, but not this one. Pet care spending in America has been one of the shining stars of our post-recession economy, growing at a fast pace in recent years and hitting an all-time high this year.
According to the American Pet Products Association, spending on pets hit $55.7 billion last year and is expected to rise to $60 billion in 2014. It’s a major growth industry — and a big opportunity for newspapers.
If you want to tap into the growing pet-care market, consider running this section: All About Dogs. And if you need companion content, consider our Pet Care package.
The media is available in InDesign pages, ready-to-print PDFs, text and photos so you can re-arrange it for your market. It includes seven pages of content, plus tab and broadsheet covers.